Poor old FEE. The European accountancy body doesn't get an awful lot of attention so it would have been hoping that some of the 500 or so journalists who were sent its latest press release yesterday would have picked up on it - especially as it was on the comparatively juicy subject of European Commission plans 'to reduce excessive and useless administrative burdens'.

What's that phrase about the best laid plans? As the release clogged up the inboxes of of Europe's finest business journalists (and Accountancy Age) by landing no fewer than six times, the sense of rising irritation was palpable.

'Is this the way Europe´s Accountants want to lecture the EU Commission to be less bureaucratic and more efficient - by sending their message -I dont know how many times?' asked one.

Another wrote: 'This message was sent to me six times, which is at least five too many.'

Ouch. Hopefully in this case there is no such thing as bad publicity.