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US institute aims to get 'em young

The US institute, the AICPA, is taking an interesting approach to encouraging more young people to enter the profession. It has set up a website, funky of course, called Start Here, Go Places. And it's going heavy on the glamorous side of the profession.

'CPAs are the kind of fearless leaders and creative problem-solvers that can really "make things happen",' the  site argues. 'Like helping to solve high-profile fraud cases in court. Or lending a hand in protecting the environment.'

Under career options it offers 'forensic accounting with the FBI' as a possibility and it goes heavy on the cars you might end up driving - paid for by a a salary that's 'pretty hard to beat'.

Did I mention games? 'The Case of the California Con puts you in the role of a forensic accountant' and  has a very nowish computer game feel to it. 'Do you have what it takes to be top dog?' asks another. 'Claw, scrape and work your way up the corporate ladder'.

It's a very snazzy site. And it will be interesting to see whether it is sucessful in attracting school-leavers into the profession.

After all if Man United can sign a nine year old why shouldn't the accountancy profession seek to grab them younger?

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