US institute aims to get 'em young
The US institute, the AICPA, is taking an interesting approach to encouraging more young people to enter the profession. It has set up a website, funky of course, called Start Here, Go Places. And it's going heavy on the glamorous side of the profession.
'CPAs are the kind of fearless leaders and creative problem-solvers that can really "make things happen",' the site argues. 'Like helping to solve high-profile fraud cases in court. Or lending a hand in protecting the environment.'
Under career options it offers 'forensic accounting with the FBI' as a possibility and it goes heavy on the cars you might end up driving - paid for by a a salary that's 'pretty hard to beat'.
Did I mention games? 'The Case of the California Con puts you in the role of a forensic accountant' and has a very nowish computer game feel to it. 'Do you have what it takes to be top dog?' asks another. 'Claw, scrape and work your way up the corporate ladder'.
It's a very snazzy site. And it will be interesting to see whether it is sucessful in attracting school-leavers into the profession.
After all if Man United can sign a nine year old why shouldn't the accountancy profession seek to grab them younger?
Nice one, there is actually some good ideas on here some of my subscribers may find this useful, I will send them a link, many thanks.
Posted by Shoell Cliftson | December 10, 2009 10:26 PM
That is some inspirational stuff. Never knew that opinions could be this varied. Thanks for all the enthusiasm to offer such helpful information here.
Posted by Neal Thonney | January 17, 2010 2:22 PM