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And the winner of the Celebrity Endorsement of an Accountant Award is...

If the Accountancy Age Awards had a gong for Celebrity Endorsement of an Accountancy Firm (and I'm not ruling it out for next year) we could do worse than award it to Goodman Jones.

The practice, already an award-holder for its innovative use of the internet to service clients, includes on its site this contribution from no less a luminary than Maureen Lipman. The actress says that her luxury item, should she be stranded on a desert island (and she was in the radio sense once), would be her accountant, Goodman Jones' Raymond Morris.

'When my late husband [playwright, Jack Rosenthal]… and I first started earning the kind of money which merited attention being paid, we got into trouble with a tax bill, through the ministrations of, let’s be charitable, and say a “lazy” accountant,' she explains.

'I wish I could remember how or who recommended Goodman Jones but from the first meeting with Raymond Morris we knew we were in a safe pair of hands. Since that time those hands have received more cups of coffee, bagels, lunches, brunches and copies of my signature on pieces of paper covered in hyroglyphics than Zenadine Zidane has had recurring dreams.'

It's stirring stuff – and continues, humourously, for several more paragraphs. So congratulations to Raymond. But can it be beaten? I'd love to hear.

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Comments

I don't know if you realise Damien but you've just given the best ringing endorsement for authentic blog content from clients.

Maureen wrote that herself. Knowing the GJ partners as I do, there is no way they could have come up with that.

And of course the best PR is the stuff you can't buy.

Dennis, I didn't mean to suggest anyone at GJ had written it - I was genuinely impressed with the endorsement. I just wondered whether other firms were sitting on similarly impressive ones.

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